Solving problems not just profiting from them

Smaller newspapers could really benefit with the investment into their staff and managers with the experience level a good VP of Circulation could give them. However, certainly cannot afford the $200,000 per year salary that goes along with it. The goal of D.L. Adams and Associates Inc. is to be able to provide for that level of quality and array of experience, yet make it affordable to build into your local Circulation Management Team over a period of time.

Larger newspapers may have the cash to buy and retain good Circulation talent, but that level of talent is not always needed at smaller papers, or it’s only needed in a crunch on a project or without warning. One way you pay for high end management for what might happen, the other way you save money but are left without resource when something actually does happen and you have no flexibility.

D.L. Adams and Associates Inc. can give you the best of both worlds. Small monthly retainer arrangements can give you access to the experience you need in a crunch or on a new project, all the while training your own talented managers to gain the experience you want without creating a crisis.